Whale Watching Tour 2016

Bedroom Community turned 10 in 2016! To celebrate the occasion the team of the label decided to go on tour again. As long time collaborators and those responsible for Whale Watching Tour 2010 look we were invited to take care of the 2016 identity. This time we had to come up with a solution to make the posters engaging and attention-grabbing using existing portraits of the artists. We based the idea on whale behavior — the way their tails stick out of water after the leap. We rotated the portraits 180 degrees and dipped them in water so the artists resemble whales the moment before they descend into the blue.