North East Co.

North East is a "progressive T-shirt label specializing in graphic design and visual culture, established in Tokyo in 2013". The company collaborates with design studios to create apparel with modern minimalist aesthetics.

We designed two t-shirts for the label. One is based on frequently used paper sizes at 1:1 scale. The second one is an abstract rendition of the company name — a hommage to a japanese tradition of creating ornate manhole covers. The shirts are available at North East online shop.