Little Brave Shop
Opening a clothing shop in Moscow takes courage. The competion is tough, laws are ridiculous and the customer has seen it all. So when tasked with naming & creating an identity for a brand new tiny boutique we decided to reflect on the situation. We called the place "Little Brave Shop" and chose a mangoose as a symbol.
We drew the mascot as a preppy gentleman with a cane made out of a cobra. We decided to dress it differently every season to represent the selection of garments currently on sale. As part of the job we also art-directed photoshoots for a lookbook & online shop. The idea was not to use professional models, but friends and people not afraid to try something new.